Eyes on the Prize

by Marie Veronique

Eye on the Prize

An interesting phenomenon occurs in the skin care business. It’s far easier to convince people to use a product that claims to prevent wrinkles than a product that promises to prevent health problems. In esthetician’s school we even had a saying I thought was very insightful: “It’s better to look good than to feel good.”

Over the years I wondered why it was so hard to convince men to wear sunscreen given all the evidence linking skin cancer and UV exposure. My even more compelling argument that sun exposure would give them wrinkles didn’t seem to work either (though few women could resist that argument). The reason most men gave for refusing to wear sunscreen was that it “showed,” indicating that they did care about how they looked.

My skin care education then developed an interesting wrinkle, so to speak. Men didn’t want to wear sunscreen, but it astounded me how many were interested in “something for the eyes.” Okay, eye serums don’t show the way a sunscreen would, but how does that explain people like my rocket scientist son-in-law clamoring for eye serum? Then it hit me, and I’d like to share my “duh” moment with you.

Men have a higher collagen density than women. In fact, when it comes to intrinsic aging (aging that involves internal processes like collagen and elastin production), women are about fifteen years older than their male counterparts. It might even be a good thing men don’t wear sunscreen, because the years they add to their faces by exposing themselves to UV helps narrow the visible aging gap between men and women.

The realization that yes, men and women are different, certainly dermally, helped me understand why men weren’t as concerned about wrinkles. It wasn’t because they occupied some vanity-free high ground—they just weren’t pruning up! But when wrinkles did start to appear (finally!), they first showed up around the eyes where the skin is much thinner and subject to abuse from squinting. And, when wrinkles crop up, just like the rest of us flawed mortals, men don’t like it.

The reason our trial subjects —to a man (and a woman)— are enamored of the Eye Repair Serum is that it uses multiple approaches to relieve skin-aging problems around the eyes that both men and women experience. For example:

Wrinkles and fine-line formation caused by glycation, which promotes protein cross-linking and brittle collagen fibers, is slowed by aminoguanadine, a glycation inhibitor.

L-carnosine intercepts intrinsic aging processes like mitochondrial dysfunction and telomere shortening, to help reduce sagging. Stabilized Vitamin C promotes collagen production, resulting in firmer skin.

The combination of N-acetyl glucosamine and niacin amide is an effective skin lightener, helping to fade dark circles.

Vitamins E, C and ferulic acid combination provides some sun protection (for those men who still won’t wear sunscreen).

For men, you can put it on under the eyes and on the top lids morning and evening, and it won’t show. All anyone will see will be an improvement to those pesky signs of aging we women deal with over our entire face. Grrr.

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