Why We Made This: The Story Behind COLORFREE ZINC SUNSCREEN SPF 32

Sunscreen has been around for millennia. Starting with the days when people smeared sheep’s tallow on their skin to protect it from harsh winds and brutal sun, to the more recent oxybenzone-based sunscreens we now know damage both our skin and the well-being of our planet. Skincare science has advanced significantly since then—enough to show us that conventional sunscreens that protect from UV rays during the daylight hours are simply not enough. We need comprehensive round-the-clock protection against all the different assaults on DNA that negatively impact skin’s health and integrity. In addition, let’s go back to what inspired people to use sheep tallow in the first place—a desire for glowing, supple, youthful-looking skin. These days, a good sunscreen should provide more than just sun protection. It should protect skin from all sources of light damage and major hallmarks of aging.

What Makes COLORFREE ZINC SUNSCREEN So Different?

Beyond UV Protection

We saw a critical gap in the skincare market. Available products only protect against UV rays during the daytime. But there is a need for innovative products that offer not only immediate photoprotection, but also comprehensive 24/7 after-sun, blue light, and aging protection.

Comprehensive Defense

Strategically formulated to defend against UVA and UVB rays, as well as HEV light (blue light), while simultaneously addressing “dark” CPD formation (cyclobutane pyrimidine dimers that continue forming long after sun / blue light exposure), COLORFREE is truly a next-generation sunscreen.

Truly Transparent

100% invisible, mineral-based formula made with only non-nano zinc oxide is optimized for compatibility across all skin tones, types, and ages. The lightweight emulsion absorbs instantly with no white cast or greasy afterfeel.

Skin Longevity Focus

There are twelve hallmarks of aging that pinpoint specific aging processes. These hallmarks also hold the key to delaying aging. With skin, genomic instability, aka DNA damage, is mostly caused by sun exposure and is the number one cause of aging. It follows that the best way to protect your skin from premature aging is to use the right sunscreen. The right sunscreen starts with the ingredient—zinc oxide—that is most effective at limiting DNA damage by blocking UV rays. But COLORFREE doesn’t stop at blocking the sun with ZnO. It contains a strategic combination of other ingredients that directly address other key aging hallmarks:

1. Enzymes that modify epigenetic alterations
2. Novel antioxidants to slow the rate of cellular senescence
3. Peptides to reverse altered intercellular signalling
4. A series of ingredients to reduce chronic inflammation

In addition to limiting DNA damage, COLORFREE impedes the aging process along these four other aging pathways and indirectly has a synergistic effect on the other hallmarks of aging.

The Science of Skin Aging Starts with the Sun

While most conventional sunscreens effectively block UVB and UVA rays during the day, they fail to address the full spectrum of damage caused by the sun, blue light, and post-UV exposure to oxidative stress from CPDs. All these factors conspire to induce undesirable cosmetic effects like premature aging, and undesirable health effects like skin cancer.

As we continue to uncover the complexities of UV damage, it’s becoming increasingly clear that simply applying sunscreen every once in a while when the sun is shining isn’t enough. UVA rays can penetrate clouds and glass. And other forms of light from things like cell phones, computers, and tvs also cause skin damage. COLORFREE ZINC SUNSCREEN is a truly breakthrough, fully comprehensive sun protection system that works 24/7 to block UV rays during the day and limit CPD damage at night, while also mitigating chronic inflammation, fighting free radicals, and repairing cells.

Bottom Line:

• Skin aging starts with DNA damage, aka genomic instability, mostly from the sun
• Sun damage, aka photodamage, occurs even on cloudy or rainy days and through windows from UVA
• DNA damage can continue even after no longer being directly exposed to the sun
• You need to use sunscreen every day, regardless of the weather

Types of Skin Damage

Photodamage and Genomic Instability

Genomic instability is the major hallmark of skin aging, coming primarily from UV exposure and leading to an increased rate of mutations and other genetic alterations within skin cells. Defects in DNA repair mechanisms are a major health risk and lead to:

• Premature aging: Up to 97% of visible skin aging (wrinkles, hyperpigmentation, etc) is directly linked to chronic UV exposure
• Increased risk of skin cancer
• Increased photosensitivity

These mutations occur decades before internal genomic dysfunction manifests itself visibly through signs of aging . What looks like a “healthy glow” today will look like a network of fine lines, wrinkles, and age spots twenty years later.

Post-Exposure CPD Formation

CPDs induced by UV radiation can continue to form even in the absence of sunlight. This is usually overlooked in conventional sun protection products. We have SPF numbers and UVA ratings but there’s no mention of CPDs.

If the cycle isn’t interrupted, CPDs may lead to mutagenesis, chromosomal instability, and systemic inflammation; namely, the same damage that occurs when reactive oxygen species (ROS) begin their destructive journey.

HEV/Blue Light

Prolonged exposure to blue light from digital screens causes collagen breakdown. This leads to wrinkles and oxidative stress, which cause inflammation and hyperpigmentation.

Why We Chose Non-Nano Zinc Oxide ONLY

Avoiding Chemical Filters

Chemical sunscreens like oxybenzone and avobenzone are increasingly associated with endocrine disruption, photosensitivity, and short-duration efficacy. These concerns, along with potential marine toxicity, are reason enough to avoid these sunscreens whenever possible.

Safer, Smarter Protection

Using only non-nano zinc oxide provides broad-spectrum UV protection by reflecting and scattering radiation. The particles are not absorbed past the epidermis, and do NOT penetrate the dermis to enter systemic circulation. We know that oxybenzone does penetrate, as studies show most adults have oxybenzone metabolites in their system. This proof of absorption has caused the FDA to issue warnings against sunscreens containing benzene derivatives.

Particle penetration into the bloodstream may lead to cytotoxicity and inflammatory responses. Non nano formulation minimizes this risk, making it ideal for daily, long-term use. It’s even safe for compromised skin and children.

Biologically Active Ingredients Promote Health and Prolong Skin Longevity

Antioxidants

Turmeric, Ginger Root Extract, Vitamin E, Carnosine

These compounds neutralize free radicals and reduce lipid peroxidation, mitigating signs of photoaging and inflammation.

Aging Hallmarks Addressed: Chronic inflammation, epigenetic alterations

Enzymes

Photolyase CPD, Phycocyanin, Rice Ferment Extract

Enzymatic support enhances DNA repair mechanisms, particularly in relation to UV-induced “dark” CPD damage and oxidative stress.

Aging Hallmarks Addressed: Chronic inflammation, epigenetic alterations, cellular senescence

Anti-Inflammatories + Anti-Redness

Carnosine, Lactobacillus Ferment, Ginger Extract

These ingredients modulate immune signaling, reduce cytokine-mediated damage, and support the resolution phase of inflammation, thereby aiding recovery and improving skin barrier function. The dipeptide carnosine protects collagen and elastin by preventing the formation of AGEs (advanced glycation end products).

Aging Hallmarks Addressed: Chronic inflammation, epigenetic alterations

Barrier Support

Hyaluronic Acid, Propanediol, Emollients

Potent hydrators improve skin moisture levels to prevent the flaking and dryness commonly seen with traditional zinc SPFs. Skin is nourished and supple all day long.

Conclusion

Back to the question–why did we make COLORFREE?

Ultimately, our goal in creating this sunscreen is to give you the freedom to enjoy life and outdoor activities. Sunshine and human connection are fundamental to overall health. We want you to enjoy both while safely protecting your skin. Getting outside before 10 AM and after 4pm can add to a healthy routine. If you’re in a high risk category, try to avoid the sun during midday hours when the UV index, and thus risk of burning, is higher. Besides sunscreen, other measures like hats, protective UV clothing, umbrellas, and shade can extend time spent safely in the sun. Pay attention to nature’s warning signal though—if you’re turning pink, get out of the sun asap!

All of us—young, old, dark-skinned or light, men and women—we all have skin that needs protection from rays across the electromagnetic spectrum. COLORFREE was designed to work for everyone. Made with safe ingredients to provide comprehensive protection that’s totally transparent and absorbs instantly, so it will be comfortable and practical for all day, every day use.

We achieved our goal of developing a sun protection product that does everything the public, and we, expect a good sunscreen to do. Then, in a challenge to ourselves that is slated to become the primary challenge to future sunscreen manufacturers, we tackled another concern that unites most all of us: premature skin aging. COLORFREE includes state-of-the-art ingredients to counteract and delay natural skin aging processes like genomic instability, cellular senescence, and chronic inflammation.

We’ve taken sunscreen to the next level. It’s no longer just about sun protection, it’s about age protection, too. We started out with the desire to make a good sunscreen that ticked all the boxes. Somehow on this long journey of over 5 years perfecting the most difficult formula we’ve ever created, we did more than achieve our original goal. We’ve made a groundbreaking product that delivers the most comprehensive sun protection + age delay you can get—all in a formula that’s designed to work universally for all people, of all ages, with all skin types, tones, and textures. It’s truly the most essential step in your morning routine.

Shop COLORFREE at the link below.

Any topic discussed in this article is not intended as medical advice. If you have a medical concern, please check with your doctor.