Introducing LOUIS PIERRE | M. VERONIQUE, a long-awaited line of biomimetic, results-oriented, safe skin care that makes it easy for men to achieve optimal skin health and a smooth, comfortable shave. The collection consists of five products that may be used independently or together as part of a 5-step regimen.
For years, our loyal female customers have come to us seeking advice and products for the men in their lives: boyfriends, husbands, brothers, friends and fathers. We are so happy to announce that they are now ready. Designed to address issues specific to men’s skin and lifestyle, these products provide a straightforward alternative to ineffective and unhealthy products and routines.
Men’s skin health is an imperative component of their general health and well-being, but in researching and developing this line, we discovered that most men either don’t know—or think they’re not supposed to care—about their skin. Here are a few other things we observed: Many men wash their faces in the shower with bar soap (which is alkaline and ultimately leads to dry and stripped skin). They shave with chemical-laden foams that lead to folliculitis and razor burn and splash on aftershave products that make what’s left of their healthy microbiota scream feebly before dying—by the trillions. When treating breakouts and acne, they often use products that do not address their excess sebum production. But perhaps most alarming: skin cancer is the cancer men are most likely to face, yet the majority of men do not use a daily sunscreen. Instead, they use it only during sports or at the pool or beach. Sunscreen is an essential—and arguably the most important—step in any skincare routine.
LOUIS PIERRE | M. VERONIQUE, named for Marie’s father, was born out of our desire to bring attention to the skin health of the men we love and give them straightforward products, advice + alternatives to damaging or toxic routines. Healthy skin is just as important for men as it is for women. Plus, a healthy complexion is a handsome thing.
Don’t strip your skin—
Cleanse with SHAVE PREP+DAILY WASH
This lightly foaming cleanser cleanses skin on the face and body without stripping or drying. It removes dirt and excess oil, softens hair follicles and lightly exfoliates to counteract congestion and dull texture—and is essential for prepping the skin for a close, comfortable shave. Since it’s appropriate for the whole body, it can live in the shower and be easily incorporated into a daily routine.
Don’t lather up with toxic foams—
Shave with MILDLY FOAMING SHAVING OIL
A new and unique product to the market, this formula does not come from a can like the widely used (and highly toxic) traditional shaving foams, but it produces a lathering effect—without all the chemicals. It softens the hair follicle and coats the skin with a light lather high in essential fatty acids to create a smooth shaving surface, which helps to reduce irritation, folliculitis (aka razor rash) and ingrown hairs.
Don’t destroy your microbiome—
Nourish it with AFTERSHAVE TONIC
Essential for calming the skin and diminishing razor bumps, our aftershave tonic is refreshing post-shave, but it also works to bring overall balance to the face—whether or not it’s freshly shaved—by addressing hydration, inflammation + barrier function.
Don’t weigh yourself down with a cream—
Moisturize with FINISHING OIL
Shaving strips layers from the skin, resulting in compromised barrier function and depleted skin health. This oil replaces the essential components of the outer layer of the skin to restore optimal performance of the epidermal and barrier layers. Formulated with Sandalwood seed oil, it enhances dermal microcirculation, which increases nutrient delivery to the entire skin system. Lightweight and non-greasy, it penetrates deeply to build healthier skin with increased elasticity.
Don’t skip daily sunscreen—
Apply COLOR FREE DAILY SUNSCREEN
A true breakthrough product, this zinc oxide-only sunscreen is an excellent option for men as it penetrates quickly and disappears completely into the skin. Statistics show that skin cancer is the cancer men are most likely to face. Sunscreen is an essential—and arguably the most important—step in any daily skincare regimen.